It also did not take long to understand why our referral program did not produce Uber-like success. I realized that I had been so focused on the similarities between Gardenscapes and Duolingo that I had failed to account for the importance of the underlying differences. It was the wrong gamification mechanic to adopt into Duolingo. Because there wasn’t any strategy to it, the Duolingo moves counter was simply a boring, tacked-on nuisance. But strategic decision-making isn’t required to complete a Duolingo lesson-you mostly either know the answer to a question or you don’t. When you are playing Gardenscapes, each move feels like a strategic decision, because you have to outmaneuver dynamic obstacles to find a path to victory. In hindsight, it became clear why the Gardenscapes moves counter was not a good fit for our product. The aftermath of these back-to-back failures in only a few months was a period of reflection for me about making better product bets.
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